Rationality, Judgment & Decision Making, Memory
Dan Ariely
The Hidden Forces that Shape Our Decisions
Richard H. Thaler & Cass R. Sunstein
Improving Decisions About Health, Wealth and Happiness
Charles Duhigg
Why We Do What We Do In Life and Business
Barry Schwartz
Steven Pinker
Language as a Window into Human Nature
Ori Brafman & Rom Brafman
Malcolm Gladwell